{"product_id":"influence-the-psychology-of-persuasiom-paperback-book-english","title":"Influence: The Psychology of Persuasion | Robert Cialdini","description":"\u003cp\u003e\u003cstrong\u003eThe book that changed everything we know about persuasion—now revised and expanded with groundbreaking new insights.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFor over four decades, \u003cstrong\u003eInfluence\u003c\/strong\u003e has been the definitive guide to understanding why people say \"yes\"—and how to apply these principles ethically in business, marketing, and everyday life. Written by \u003cstrong\u003eDr. Robert Cialdini\u003c\/strong\u003e, the world's most cited social psychologist and \"Father of Persuasion,\" this revolutionary book reveals the hidden psychological triggers that shape human decision-making.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe 7 Universal Principles of Persuasion:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReciprocity:\u003c\/strong\u003e Why we feel compelled to return favors—and how this drives behavior\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommitment \u0026amp; Consistency:\u003c\/strong\u003e Our deep need to align with what we've said or done\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial Proof:\u003c\/strong\u003e The powerful pull of following the crowd\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiking:\u003c\/strong\u003e Why we say \"yes\" to people we like—and how to build genuine rapport\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthority:\u003c\/strong\u003e The automatic obedience we show to experts and figures of power\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScarcity:\u003c\/strong\u003e Why limited availability makes us want something more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnity:\u003c\/strong\u003e The NEW seventh principle—the power of shared identity and belonging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy This Book is Essential:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you're a business leader, marketer, salesperson, or simply someone who wants to understand the forces that shape decisions, \u003cem\u003eInfluence\u003c\/em\u003e gives you the scientific framework to persuade ethically—and protect yourself from manipulation. This isn't theory—it's decades of rigorous research translated into practical, real-world strategies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness executives and entrepreneurs\u003c\/li\u003e\n\u003cli\u003eMarketing and sales professionals\u003c\/li\u003e\n\u003cli\u003eNegotiators and dealmakers\u003c\/li\u003e\n\u003cli\u003eLeaders building high-performing teams\u003c\/li\u003e\n\u003cli\u003eAnyone who wants to influence without manipulation\u003c\/li\u003e\n\u003cli\u003eConsumers protecting themselves from persuasion tactics\u003c\/li\u003e\n\u003cli\u003eStudents of psychology and human behavior\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat's New in This Expanded Edition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe groundbreaking \u003cstrong\u003eseventh principle: Unity\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eUpdated research and modern examples from the digital age\u003c\/li\u003e\n\u003cli\u003eNew insights into online influence and social media persuasion\u003c\/li\u003e\n\u003cli\u003eExpanded case studies from Fortune 500 companies\u003c\/li\u003e\n\u003cli\u003ePractical applications for today's fast-paced world\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePraise for Influence:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"The holy grail of marketing and psychology.\"\u003c\/em\u003e — Business Leaders Worldwide\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"A must-read for anyone who wants to understand human behavior.\"\u003c\/em\u003e — The New York Times\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBook Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Robert B. Cialdini, PhD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Harper Business \/ HarperCollins\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 978-0062937650\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 0062937650\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 592 (New Expanded Edition)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Psychology \/ Marketing \/ Business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDr. Robert Cialdini\u003c\/strong\u003e is Professor Emeritus of Psychology and Marketing at Arizona State University and the world's leading authority on the science of influence and persuasion. Known globally as the \"Father of Persuasion,\" his groundbreaking research has transformed how we understand human decision-making.\u003c\/p\u003e\n\n\u003cp\u003eDr. Cialdini is the founder of \u003cem\u003eInfluence At Work\u003c\/em\u003e, a consulting firm that has trained executives at the world's most successful companies, including Google, Microsoft, Coca-Cola, and countless Fortune 500 organizations. His work has been featured in \u003cem\u003eThe New York Times\u003c\/em\u003e, \u003cem\u003eThe Wall Street Journal\u003c\/em\u003e, \u003cem\u003eHarvard Business Review\u003c\/em\u003e, and major media outlets worldwide.\u003c\/p\u003e\n\n\u003cp\u003eWith over 5 million copies sold in 44 languages, \u003cem\u003eInfluence\u003c\/em\u003e remains the most important book ever written on persuasion.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eShipping Information:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShips in 8-12 business days\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis is more than a book—it's a masterclass in human psychology. Whether you want to ethically persuade others, build a thriving business, or simply understand why you make the decisions you do, Influence will change the way you see the world. 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